INCENTIVE STRATEGY REALIZATION IN TOURISTIC WEBSITES OF RUSSIA AND SPAIN

Authors

  • Ekaterina V. Bondareva Far Eastern Federal University (Vladivostok, Russia)
  • Ilnara A. Rashitova Far Eastern Federal University (Vladivostok, Russia)

DOI:

https://doi.org/10.24866/2949-2580/2023-2/34-42

Keywords:

touristic discourse, incentive strategy, communicative strategy, communicative tactics

Abstract

The article analyzes communicative macrostrategy of incentive and its representation in the touristic discourse of Russia and Spain, based on the material of the Internet portals Russia Travel and Spain Info. The paper seeks to characterize the nature of using the communicative strategy of incentive from the standpoint of tactics, used for its implementation, and language means that verbalize this strategy.

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Author Biographies

  • Ekaterina V. Bondareva, Far Eastern Federal University (Vladivostok, Russia)

    Candidate of Philological Sciences, Associate Professor of the Roman and Germanic Languages. 

  • Ilnara A. Rashitova, Far Eastern Federal University (Vladivostok, Russia)

    Master’s Student, Senior Year, group M5121-45.04.01zeyall, "Western European Languages, Literature and Linguocultures".

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Published

25-05-2023

Issue

Vol. 1 No. 2 (2023): Far Eastern Philological Journal

Section

LINGUISTICS

How to Cite

[1]
2023. INCENTIVE STRATEGY REALIZATION IN TOURISTIC WEBSITES OF RUSSIA AND SPAIN. Far Eastern Philological Journal. 1, 2 (May 2023), 34–42. DOI:https://doi.org/10.24866/2949-2580/2023-2/34-42.