Media texts analysis: strategy and practical application
DOI:
https://doi.org/10.24866/2949-2580/2025-1/128-135Keywords:
media text analysis, media literacy, frame, collaboration, international relationsAbstract
The article deals with presenting media texts analysis strategy that relies on collaborative approach. The relevance of the paper is defined by the fact that media plays a critical role in transmitting world politics. As tools of manipulation in the hands of various political actors, the media impose a certain perspective on society regarding specific events, which in turn contributes to the formation of particular opinions and the making of political decisions. In today's world, it is especially
important to be able to recognize the manipulative tools used by the media and to critically evaluate the information they publish. This enables individuals to form their own independent opinions and make more informed decisions regarding international events. Media content analysis provides a deeper understanding of the messages and images created by mediaresources. This paper describes a strategy for analyzing media texts using English-language media resources as an example. Theoretical overview that forms the basis of the author's concept is given. Practical application of the described strategy is also outlined.
Downloads
References
1. Buckingham D., Sefton-Green J. Making sense of the media: from reading to culture // Teaching English / ed. by S. Brindley. London, New York: Routledge, 1993. P. 98–104.
2. Djelloul K.H., Melouk M. Meeting students’ needs: ESP teaching at the department of political sciences // African Educational Research Journal. 2022. Vol. 10(2). P. 150–160.
3. Domke D., Shah D., Wackman D. Rights and morals, issues, and candidate integrity: insights into role of the news media // Political Psychology. 2000. Vol. 21(4). P. 641–663.
4. Entman R.M. Framing: toward clarification of a fractured paradigm // Journal of Communication. 1993. Vol. 43(4). P. 51–58.
5. Ghassemi R., Hemmatgosha Z. Language in media: a tool for expressing political views // Advances in Language and Literary Studies. 2019. Vol. 10(5). P. 28–35.
6. Goffman E. Frame analysis: an essay on the organization of experience. Boston: Northeastern University Press, 1986. 586 p.
7. Media Framing. URL: https://archive.pagecentertraining.psu.edu/public-relations-ethics/-media-framing-and-ethics/medias-agenda-setting-role/media-framing/ (дата обращения: 04.12.2024).
8. Olivas Osuna J.J., Jorge‐Botana G., Martinez‐Huertas J.A., Olmos Albacete R., Martínez-Mingo A. Quantifying the ideational context: political frames, meaning trajectories and punctuated equilibria in Spanish mainstream press during the Catalan nationalist challenge // Political Research Exchange. 2023. Vol. 5(1). P. 1–33. URL: https://www.tandfonline.com/doi/full/10.1080/2474736X.2023.2287036 (дата обращения: 05.12.2024).
9. Semetko H., Valkenburg P. Framing European politics: a content analysis of press and television news // Journal of Communication. 2020. Vol. 50(2). P. 93–109.
10. Stone P.J., Dunphy D.C., Smith M.S., Ogilvie D.M. The General inquirer: a computer approach to content analysis. Cambridge: MIT Press, 1996. 651 p.
11. Vincze H.O., Balaban D.C. The Evolution of crisis frames in the European Commission’s Institutional Communication (2003–2022) // Media and Communication. 2024. Vol. 12. P. 1–19.
Downloads
Published
Issue
Section
License
Copyright (c) 2025 1. The author (authors) is (are) responsible for the content of the manuscript of this article. 2. The author (authors) gives (give) consent to the processing of personal data in accordance with the Federal Law of July 27, 2006 No. 152-FZ “On Personal Data”, as well as to the publication of the article in the public domain and the transfer of all necessary information to scientometric databases data. 4. The author (authors) confirms (confirms) that the materials have not been published previously and that the manuscript of the article is not currently under consideration by the editorial board of another publication. 5. The author (authors) confirms (confirm) the absence of a conflict of interest.

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.