Energy Companies Eco-Innovation Model
DOI:
https://doi.org/10.24866/2311-2271/2025-1/1082Keywords:
green brand, innovation management, brand promotion, fuel and energy companies, energy industry, brand image, eco-innovation, green economy, sustainable developmentAbstract
The need for sustainable changes in the characteristics of goods and services and in the organizational processes of energy companies highlights the potential of eco-innovation as a management strategy. The authors proposed a model of eco-innovation and its structure, developed for fuel and energy companies taking nto account the proposed changes in existing sustainable, based on four factors. The model was tested by industry experts using an empirical method, which contributed to increasing its reliability and effectiveness. The results obtained confirm the hypothesis of the study and, therefore, the validity of the model integrating eco-innovations in fuel and energy companies as a priority sustainable direction.
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