Theoretical and methodological aspects of developing a customer service development strategy for medical organizations
DOI:
https://doi.org/10.24866/1813-3274/2025-2/79-89Keywords:
strategy, clients, customer loyalty, medical organizations, customer serviceAbstract
The importance of the role that consumers play in the activities of any company cannot be overestimated, because the main source of income for the company is consumer demand for the company's goods or services. That is why the main strategy for the successful existence and further development of modern companies is gradually becoming effective customer service management.
Focusing on the long-term goals within the framework of the company's strategic development involves treating customers as valuable partners and full stakeholders, which, in turn, can only be achieved through effective customer service management, which determines the relevance of the chosen topic.
In the course of the research, general scientific and special methods were used: analysis and synthesis, comparison, expert assessment method, questionnaires, statistical methods of information processing and others.
The obtained results made it possible to develop an algorithm for further development of the research and a scheme for developing scientific and practical recommendations for improving customer service of medical services on the market, taking into account industry and regional specifics.
Downloads
References
1. Бланк И. А. Основы финансового менеджмента: в 2-х т. 4-е изд., стер. М.: Омега-Л, 2022. Т. 2. 673 с.
2. Коджешау М. А., Кандельянц Н. П. Клиентский сервис социальной сети: дизайн и коммуникация // Вестник Адыгейского государственного университета. Серия 4: Естественно-математические и технические науки. 2021. № 4. С. 118–124.
3. Кульджагазов Д. Лояльность потребителей: основные виды, способы оценки // Бизнес-технологии в туризме и гостеприимстве: сб. ст. по итогам II науч. конф. (Черкизово, 28 марта 2023 г.). Черкизово, 2023. С. 300–303.
4. Левкина Е. В., Гусев Е. Г., Киричек А. И. Управление экономической безопасностью на мезоуровне (на примере здравоохранения в Приморском крае) // Азиатско-Тихоокеанский регион: экономика, политика, право, 2025. Т. 27(1). С. 44–54. DOI: https://doi.org/10.24866/1813-3274/2025-1/44-54.
5. Веселова А. А. Онлайн-сервис для обслуживания клиентов как инструмент формирования конкурентных преимуществ компании // Новые импульсы развития: вопросы научных исследований. 2021. № 2. С. 127–131.
6. Levkina Е. V., Kim A. G., Yurchenko N. A. Study of factors that determine students' preferences in choosing an educational institution // International Journal of Education and Practice // Laplage em Revista. Vol. 7. P. 161–170. DOI: https://doi.org/10.24115/s2446-622020217extra-a789p.161-170.
Downloads
Published
Issue
Section
License
Copyright (c) 2025 Анна Владимировна Локша, Татьяна Сергеевна Трегубова
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
