Components of Chinese Banking Discourse
DOI:
https://doi.org/10.24866/2542-1611/2021-3/96-107Keywords:
institutional communication, Chinese banking discourse, participants, chronotope, strategy of cooperation, values, case texts, discursive formulas.Abstract
The article explores the components of Chinese banking
discourse and their linguistic implementation in the discourse
of Chinese bank managers. The study examines the verbalization
of interactive institutional communication, conditioned by the
given framework of the status-role relationship “bank-client”
and factors, including communication participants, chronotope,
concepts and values, goals and strategies. The findings fill the
lack of knowledge about Chinese institutional discourse in
general, and its type, Chinese banking discourse, in particular.
The considered components of the Chinese discourse form a
specialized type of communication within the banking sector of
the PRC, which is regulated in accordance with the norms of the
studied society.