Advertising promotion of Russian art in China

Abstract

The article is devoted to the history of the development of advertising in the field of Russian art in China (the first half of the twentieth century). The entertainment of Russian emigrants is explored, as well as the participation of the artistic intelligentsia in the advertising creation and dissemination of Russian art and culture. In preparing the article, comparative research methods were used: emigrant publications from different years, including periodicals, were used, which made it possible to analyze and compare the state of advertising in different periods of history. The study of facts in their historical development, in their interrelation, provides an explanation of the causal relationship between them. The work is based on Chinese and foreign sources and literature, as well as the author's field materials (2021–2022).