Exploring Methodological Approaches for Economic and Sociological Analysis of the Media and Communications Industry

Abstract

The rapid advancement of technology and social changes brought about by digitalization and mediation have resulted in the emergence of a deeply integrated media communications industry. As this industry becomes increasingly intertwined with the national and global economy, it interacts with diverse sectors and plays a pivotal role in shaping the global media landscape. Within this context, the analysis of media economics emerges as a pivotal area of research.

Despite the evident importance of this task, the existing approaches to studying media economics remain scattered, heterogeneous, and lacking a cohesive methodological foundation. This paper aims to address this gap by summarizing some of the existing approaches, with the objective of establishing a common methodology for analyzing the economics of the media communications industry.