Exploring the Mediterranean Tourism Market: An Analysis of Russian Tourist Preferences, Trends, Specifics, and Contemporary Challenges
DOI:
https://doi.org/10.24866/2311-2271/2023-1/5-20Keywords:
blockchain, Mediterranean countries, tourist destination, tourist flow, outbound organized tourism, tourist preferencesAbstract
The Mediterranean region has become a popular destination for Russian citizens seeking organized outbound tourism. This study aims to explore the significance of the Mediterranean as a tourist destination for Russian citizens based on an analysis of tourist preferences from 2004 to 2021. The findings indicate that the dynamics and distribution of outbound tourist flows are influenced by contemporary challenges. The study also revealed substantial variations in the significance of Mediterranean tourism for different Russian regions in the context of international tourism.