Thailand's digital transformation trends
DOI:
https://doi.org/10.24866/1813-3274/2025-3/45-55Keywords:
Thailand, digital economy, digitalization, e-commerce, digital policyAbstract
This article analyzes the prospects of Thailand's digital transformation by examining key socio-economic factors driving the country's digitalization, including demographic structure, urbanization, and the growth of the middle class. The study explores government policies on digitalization, such as the establishment of specialized institutions, the development of national strategies, and the implementation of large-scale infrastructure projects. The article also examines the dynamics of the digital economy, particularly in the area of e-commerce, and assesses the level of public engagement with digital technologies. The author highlights persistent structural challenges, such as the uneven pace of digital development between urban and rural areas, as well as the lag in digital adoption among small and medium-sized enterprises (SMEs). The main conclusion is that, despite significant progress and favorable conditions for a digital leap, Thailand faces serious challenges. To fully realize the potential of digital transformation and achieve regional leadership, the country must overcome digital inequality and accelerate the integration of digital technologies into business processes, especially at the SME level.
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Copyright (c) 2025 Елена Сергеевна Бурова
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