JAPANESE INTERNET TEXTS IN THE CONTEXT OF JAPANESE CULTURE CODES

Abstract

The article analyzes the features of the Japanese Internet texts development of. It was determined that Japanese Internet texts are an important tool for disseminating and preserving the cultural code of Japan. Undergoing a number of changes in the course of historical evolution Japanese Internet texts demonstrate the presence of fundamental characteristics that indicate their important function in the process of transferring sociocultural values from generation to generation. The choice of encoding information means is influenced by both the features of writing and the ethno-cultural specifics of the country. Mixed hieroglyphic-phonetic writing is used in Japan, which affects the means of presenting hieroglyphic information on the pages of Japanese websites (visual, spatial specificity, etc.). It was revealed that an important aspect of the written Japanese language is its lexical innovation. It contributes to the extreme popularity of the "graphic pun" in Japan. The hieroglyphs themselves carry a creative potential, and the choice of a hieroglyph with the same reading and basic meaning, but different shades of meaning depending on the style, can significantly change the perception of the text and create new associative and semantic connections. The analysis of the Japanese Internet texts specifics showed that they are influenced by cultural factors (linguistic, linguoculturological features) and practical factors (the specifics of the mobile and computer Internet industry development).